Evaluation - Distribution

A production company is a company that invests money into making films and commonly helps with the distribution process as well. They get the most money out of a film as they are the ones that put the money in, and this money then goes towards another project. Many film production companies also produce TV programmes, adverts and games. To get a high budget film made, these companies are usually approached by a screenwriter, director or producer who pitch their ideas. After careful consideration and calculations these films are given the 'green light' and a budget to work on. During the production process the company will keep a close eye on what is going on, to make sure that the film appeals to a wide audience. This can cause a decrease of art films and dramas that are released, as they are not as successful at the box office. Action and science fiction films are usually a safer investment as they attract a wider audience. If a film is financed by a famous production company then they tend to be more successful as the audience trusts them and they have more money to invest in advertising.
For our opening two minutes we have created our own production company in order to give it a more personal feel. This production company is 'Enigma Entertainment', and is one that my co-worker and I have used in the past, significantly in the preliminary task. By using this the audience would be able to tell that it is a film by the same people who made the preliminary task, and this could attract more people. The problem with this is that it might put some people off if they didn't like the Preliminary Task. The name 'Enigma Entertainment' is obviously not very well known, but if people saw it at the beginning of a film it may add to the intrigue. The word 'enigma' brings to mind ideas of mystery and problems, which makes it quite an exciting name for the company. It also helps to highlight the various enigmas in the opening sequence. It also gives the impression that the film will be intelligent, so this can be a bonus when the audience is watching the opening.
We used the 'Universal Pictures' and 'Studio Canal' logos as these are two highly successful production companies that would consider investing in a film such as ours. Universal makes a lot of high budget films and frequently is involved in projects that are similar to ours. The 'Bourne' films have a very similar feel to 'Sins of the Martyr' with their fast paced action sequences and plots full of twists. They were funded by Universal Pictures, so this is a sign that they would be up to funding a film such as ours. 'Sins of the Martyr' would be a very safe investment, as it is an action film, which appeals to a very wide audience. The 2012 film 'Skyfall' is currently the 8th highest grossing film of all time and is very similar to 'Sins of the Marytr', so audience's would be keen to see it after watching 'Skyfall'. Studio Canal tend to make smaller budget films that have a more independent film to them. Being a French company, they allow films to be made without passing through the Hollywood filter. They would be a good company to fund our film as it may be in the style of a high budget thriller, but we would still like to retain the independent film feel that it has. Independent style films appeal to a wide audience, so this would also help in the marketing process. By combining Universal Pictures and Studio Canal we would be able to produce a high budget thriller that does successfully, whilst still retaining an independent style.